This is a personal project of mine. The brief was to create a ‘brand’ concept for the East-London based band Novi Sad.
Branding and bands is a tricky partnership. While it helps to have a cohesive visual presence, it’s difficult to explain to punks that they have a logo. As such, exploring a typographic route was the most appealing and most effective way to treat this brief – ie: Bodoni and Nirvana, the Sex Pistols and the ransom note effect.
I created a font based on some old Serbian and Cyrillic typography examples and applied it to make a logotype and a crest for Novi Sad. From the logotype, I created a layout-based design system for posters and social media.
