A Brief In Brief Workshop
Brother & Co. needed to get better briefs from their clients. So they decided to hold a series of workshops showing them what is required for writing a good brief, and why a good brief will usually result in great work.
The Strategy Director provided me with content, and I was asked to design the presentation. The aim was to make it as fun, bright, and as memorable as possible.
The brief was extremely open. So I started by gathering reference material, as shown in the below mood board.
I was asked to find an interesting way of presenting information, without resorting to bullet points and lists. So I created a few loose grids that I could refer to throughout the document.