The brief was to create a craft beer which would help fund the ‘Yes’ campaign during the Australian same sex marriage referendum.
The Good Beer Co. got together with the Australian Marriage Equality Council (AMEC) and agreed to create, sponsor and promote a beer which would fund the ‘Yes’ campaign and encourage same sex marriage during the referendum in 2017.
We called it Love Squared (Love2) to remind everyone of the simple fact that love is love, and that everyone who is in love should have the equal right to marry. We focused on the weird and wonderful ways that couples show love to each other and the visual strength of the flag of equality.