Construction Skills Queensland (CSQ) is an independent industry-funded body supporting employers, workers, apprentices and career seekers in the building and construction industry.
This campaign was created to help Queensland tradies see the value of investing in training, driven by a simple insight - their most important tool is their skills. It was rolled out over online videos, social media, and outdoor.
The campaign images were taken on a real residential construction site, using real construction workers, so we could communicate in a down-to-earth and relatable way.