Simply Business has a long running ad campaign of “You name it, we insure it.” This focuses on the benefit that Simply Business offers tailor-made insurance solutions as unique as any small business name. SB usually targets just one of their four main super segments at any one time - Trades, Lifestyle, Professionals and Landlords.
At the beginning of 2021 we were asked to give their Lifestyle segment a facelift with new punny business names and accompanying footage. The below is a sample of the results, with creative spanning across digital and social medias only.
We created both covid-safe and non-covid options in order to give the campaign a bit of depth and relevance for covid times and (hopefully) non-covid times.